دبلوم أكاديمي Remote and in-person تقسيط متاح

Diploma in Digital Marketing and E-Commerce

مدة البرنامج 9 أشهر
عدد الساعات 300 ساعة تدريبية
نوع التقديم Remote and in-person
خيارات السداد تقسيط متاح · وفق خطط السداد المعتمدة
المدينة الرياض
Diploma in Digital Marketing and E-Commerce

الوصف العام

The program builds the ability to operate digital channels and a small e-commerce store, from content to checkout and measurement.

Participants work on a capstone for a store or an integrated campaign for a simulated entity or their own venture.

الأهداف

  • Run a quarterly content calendar
  • Tune the purchase path in a demo store
  • Measure acquisition cost
  • Present an executable capstone

الفئة المستهدفة

  • E-commerce marketing officers
  • Owners of emerging stores
  • Digital-growth coordinators

المميزات

  • A store or campaign project
  • Practical analytics
  • Periodic supervisor reviews

المحاور

  • Digital buyer behavior
  • Content and branding
  • Advertising
  • Online stores
  • After-sales service
  • Capstone

المخرجات

  • A quarterly channel plan
  • A purchase-path map
  • A store metrics dashboard

المتطلبات

  • Familiarity with social platforms
  • Willingness to work on a project throughout the final term

الأسئلة الشائعة

Do I need an existing store?

No. You can work on a training store in the learning environment.

Is the short certificate enough instead?

The short certificate is an introduction. The diploma suits those who want to operate channels over a longer period.

المقالة

Diploma in Digital Marketing and E-Commerce is a diploma offered by the Continuing Learning Center at Arab Open University — Saudi Arabia.

The program is designed around labor-market practice: clear outcomes, applied tasks, and a completion path that can be verified after requirements are met.

Learners who finish the track leave with usable tools—not only attendance—aligned with the Center’s academic follow-up model.

Amount due 9,200

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