الوصف العام
The program enables participants to build a connected digital-marketing plan, from customer insight to channel choice and return measurement.
It is delivered fully online with exercises on demo accounts and widely used measurement tools.
الأهداف
- Map the digital customer journey
- Plan platform content
- Set up a basic ad campaign
- Read a performance dashboard
الفئة المستهدفة
- Marketing officers in SMEs
- Entrepreneurs
- Content and communications coordinators
المميزات
- A one-week channel plan
- A content-calendar template
- A review session for a trial campaign
المحاور
- Digital strategy
- Search engine optimization
- Paid advertising
- Social media
- Analytics
المخرجات
- A short digital strategy brief
- A one-month content calendar
- A weekly performance report
المتطلبات
- Familiarity with the internet and social platforms
- An email account for practical tools
الأسئلة الشائعة
Do I need prior experience?
No. The program starts from the basics and then builds a campaign.
Is attendance required?
Yes, according to the approved online attendance rate, with supporting recordings when available.
المقالة
Digital Marketing Professional Certificate is a professional certificate offered by the Continuing Learning Center at Arab Open University — Saudi Arabia.
The program is designed around labor-market practice: clear outcomes, applied tasks, and a completion path that can be verified after requirements are met.
Learners who finish the track leave with usable tools—not only attendance—aligned with the Center’s academic follow-up model.
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